Develop effective digital marketing strategies using SEO, social media, email campaigns, and content marketing techniques
Analyze digital marketing metrics to optimize campaigns for increased engagement and conversions
Create compelling content for blogs, social media, and email newsletters to attract and retain target audiences
Implement targeted advertising campaigns across platforms like Google Ads and Facebook Ads for maximum ROI
Utilize analytics tools to track, measure, and improve digital marketing performance and customer engagement
Design user-friendly websites and landing pages that enhance customer experience and drive sales
Apply email marketing best practices to nurture leads and boost customer retention
Leverage social media platforms to build brand awareness, community engagement, and customer loyalty
Integrate digital marketing channels to create cohesive, multi-channel campaigns that increase reach and effectiveness
Identify target audiences using data analytics to tailor marketing messages and improve conversion rates
Optimize digital content for search engines to increase visibility and organic traffic
Develop and manage digital marketing budgets to maximize campaign effectiveness and ROI
Stay updated with the latest digital marketing trends, tools, and best practices for continuous improvement
Implement ethical digital marketing practices to build trust and maintain brand reputation
Course Content
المحتوى
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Intro to the Digital Garage
02:23 -
Your digital opportunity
03:55 -
Your online goals
04:01 -
Building your online presence
03:06 -
Marketing your online presence
04:37 -
Analyse and adapt
03:24 -
Choosing your online presence
03:36 -
How websites work
03:15 -
Key website ingredients
03:56 -
Websites and your business goals
03:48 -
Make your website easy to use
03:31 -
Website design do s and don ts
04:04 -
Email marketing basics
05:51 -
Your email marketing options
05:36 -
Crafting great marketing emails
04:48 -
Managing successful email campaigns
04:02 -
Measuring success in email marketing
03:28 -
Search engine basics
03:27 -
How search engines work
04:46 -
How search engines see the web
04:33 -
Organic search explained
03:36 -
Paid search explained
04:52 -
Google search console
04:17 -
Intro to search engine optimisation SEO
04:20 -
The importance of an SEO plan
04:48 -
The SEO process
02:50 -
How to choose keywords
03:28 -
Setting realistic SEO goals
04:32 -
Making your web pages search friendly
04:25 -
How other websites can work for you
03:43 -
Cross borders with SEO
06:17 -
Introduction to search engine marketing SEM
03:29 -
The SEM auction
05:13 -
What makes a good keyword
04:19 -
Make your ads stand out
04:09 -
Achieve relevance with good structure
04:35 -
Get the most from your keywords
03:12 -
Fine tune with keyword match types
05:23 -
How to know what s working and what isn t
04:17 -
What is web analytics
05:49 -
Making web analytics work for you
05:54 -
Tracking specific goals with web analytics
05:47 -
Web analytics and organic search
06:29 -
Tools to measure SEM
05:53 -
Breaking down your data for insights
03:56 -
Marketing to the locals
04:37 -
The power of local directories
05:19 -
Using digital to advertise locally
03:48 -
Reaching locals on their mobiles
03:54 -
SEO for local businesses
04:58 -
Social media basics
06:14 -
The right social media sites for you
04:10 -
Setting your goals for social media
03:59 -
Getting on social media
03:45 -
Your long term social media plan
05:02 -
Advertising on social media
03:45 -
Measuring success in social media
05:10 -
Avoiding social media pitfalls
03:15 -
The evolution of mobile devices
03:10 -
Understanding mobile web and mobile apps
03:56 -
Understanding mobile apps
03:20 -
Introduction for advertising on mobile
04:16 -
Search campaigns for mobile
06:10 -
Display campaigns for mobile
03:52 -
Social media campaigns for mobile
03:33 -
Video for mobile
03:01 -
What is display advertising
03:46 -
Search advertising vs display advertising
03:56 -
The ins and outs of display advertising
04:31 -
Making display ads meet your goals
04:44 -
Understanding ad networks
03:56 -
How retargeting works
03:20 -
Introduction to international marketing and export
04:31 -
Validating your new market
03:53 -
Being understood abroad
02:20 -
Advertise across borders
04:09 -
The support systems you will need
04:19 -
Helping customers abroad buy your products
02:52 -
Delivering to customers across the globe
04:08 -
The rise of online video
03:13 -
How video fits into your online strategy
03:00 -
Creating video content within your budget
04:02 -
Sharing and promoting your videos
02:49 -
Advertising on video sharing sites
03:09 -
Measuring video performance
03:11 -
Using e commerce to sell
04:49 -
Taking payments and manage orders
05:10 -
Creating a smooth e commerce experience
05:57 -
Product promotion and merchandising
04:17 -
Retargeting for e commerce
05:12 -
Final Exam – Fundamentals of Digital Marketing










